The Path Ross Levinsohn Took to Become Maven CEO
Ross Levinsohn has been a leader in the business, marketing and advertising sectors for roughly 30 years. During his career, he has worked for startup companies, established brands and legacy publications that needed his help adjusting to a digital landscape. As of April 2021, he is the CEO of both Sports Illustrated and Maven.
Levinsohn Almost Became the CEO of Yahoo!
In 2012, Ross Levinsohn was chosen to be the interim leader of Yahoo!, and most people within the company expected that he would become the permanent CEO. However, the firm ultimately felt that Marissa Meyer was a better fit to execute its reorganization plan. The company would ultimately sell its core assets to Verizon for $4.6 in 2016. This was in spite of the fact that another group of investors had reportedly offered $6 billion for those assets. It was believed that Levinsohn was one of the leaders of this group.
Sports Illustrated Hired Levinsohn To Be Its CEO in 2019
Although Ross Levinsohn wasn’t given a chance to return Yahoo! to a position of strength, he was given an opportunity to return Sports Illustrated to its glory days. During the 20th century, the publication was popular among baseball, football and basketball fans of all ages. It also helped to launch the careers of several prominent journalists. However, by the time Levinsohn was hired in October 2019, the publication was struggling to find its footing in a digital landscape. Over the past 18 months, the magazine has seen a significant increase in readership, engagement and overall brand reach.
Levinsohn Was Hired By His Latest Employer in August 2020
Maven is a publishing platform that hosts roughly 300 different publications such as Maxim, History.com and Sports Illustrated. When Maven’s founder stepped aside in August 2020, the company’s board felt that it needed to replace him with a proven leader. Given the relationship between Maven and Sports Illustrated, it was easy for the company to justify choosing Levinsohn to fill the vacancy.